El Desayuno Va Primero * Breakfast Comes First
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El Desayuno Va Primero * Breakfast Comes First *
Fan truth: I only go to McDonald’s for the breakfast.
McDonald’s wanted to put breakfast back in the spotlight. With El Desayuno Va Primero (Breakfast Comes First), we gave iconic morning menu items the attention they deserve, reminding people that before the day takes over, breakfast always comes first.
Later on, we worked on amplifying this campaign to the Hispanic market.
Lunch seems to have forgotten its place.
It wants to knock breakfast off its pedestal.
It’s time we remind the people:
Breakfast Comes First.
Breakfast comes first
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El desayuno va primero
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Breakfast comes first 〰️ El desayuno va primero 〰️
¿Desayunaste?
To amplify the campaign amongst the Hispanic market, we took it a step further and brought Hispanic moms in to help us shine light on the importance of breakfast.
We got real mamás to crash their kids’ day and ask the infamous question: ¿Desayunaste?
CCO: Jorge Murillo, ECD: Christian Liu; Copywriting & Art Direction: Sheska Ocasio, Vanessa Castaneda, Julia Ardila, Valentina Woll.