Chicken Big Mac
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Chicken Big Mac *
Fan truth: I only know one Big Mac.
Idea: It’s not not a Big Mac, or No es que no sea una Big Mac.
For the launch of the Chicken Big Mac, one of McDonald's iconic products reimagined, we created a playful hidden-camera campaign where grown kids surprised their dads with a Big Mac.
No es que no sea una Big Mac
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No es que no sea una Big Mac 〰️
Expecting the traditional version, the dads instead discovered the new Chicken Big Mac—and their candid reactions became the heart of the story.
By capturing these authentic moments, the campaign amplified anticipation, sparked conversation, and elevated the Chicken Big Mac into more than a menu innovation, it became a cultural moment.